The Maker of Mont Blanc Pens - Luxurious Writing

The starting of the Xxth century was the time when Mont Blanc pens were put into production. At first the enterprise manufacturing writing instruments was called "Simplo", evidently implying the simplicity of usage. A. Eberstein was one of the three creative men who stood behind the Simplo pen company. However, the first effort to enter the competitive shop of fountain pens was a failure.

But that was a precious feel for Mont Blanc name developers. Creativity, unexpected solutions to trivial problems, aggressive and fun Pr - these are parts of the victorious enterprise name and stock image.

Montblanc Pen

Mont Blanc originated from Hamburg, Germany, and has all the time remained a European pen company. While the former leaders of the shop - Scheaffer, Parker, Waterman, - gently lose to the new technologically industrialized means of data entry (computers rule the world nowadays, who'd argue that?), Mont Blanc seems to be the only fountain pen builder that managed to adapt to the new electronic era and sustain its share of the market. Writing is no longer a mere need of a human. Mont Blanc claims it to be the Right to Write! Not bad for a slogan?

The Maker of Mont Blanc Pens - Luxurious Writing

Posh customers love the brand. Prices define the status, sure. But the history full of rumours, suspicions, Pr campaigns and symbols make each of the Mont Blanc pens worth paying a lump sum of money to own such a piece of art. Mont Blanc limited Editions actually cross the 0,000 break, and older editions from German factories are sough after by passionate collectors.

It's true that Mont Blancs are not for writing. Well, not exactly for writing solely. It's a way to brag, to show off, to enjoy the financial freedom. If you own a Mont Blanc pen, you can afford lobsters on the top of Mont Blanc peak.

One of the celebrated marketing campaigns carried by Mont Blanc took place in the starting of Xxist century. 149 habitancy were asked to write a concentrate of sentences about the power of words. Why 149? Because it's a series of most victorious Mont Blanc pens editions ever. Unicef joint the enterprise in this activity. Every participant got a 10 "thank you" for his words (well, you don't expect the words written with Mont Blanc to be cheap). Can you guess how much the enterprise earned thanks to that campaign? In 2005, the sales grew by 40% face all expenses and bringing in loads of profit. Mont Blanc Pr department certainly employs very creative people.

However, premium-class stationery is not the core of current business. Mont Blanc went far away from fountain pens and now produces accessories for bikes, cars, boats. Leather goods and sunglasses. Perfume. As you may guess, all things bearing the Mont Blanc white star logo costs arm and leg. But that's what luxury is all about, isn't it?

Mont Blanc pen enterprise is the only fountain pen maker who crossed the century borderline by actually increasing the enterprise volume.

The Maker of Mont Blanc Pens - Luxurious Writing