Montblanc International is now the enterprise behind the infamous Mont Blanc Pens, but in the starting the name was Simplo Filler Pen company. This enterprise was first begun in 1906 with a partnership of three men: Claus-Johannes Voss, August Eberstein, and Alfred Nehemias.
The very first flagship model was known as the Rouge Et Noir in 1909. The very next year they would originate the very first Mont Blanc pen. The enterprise soon trademarked the name "Montblanc" and thereafter all pens created by the enterprise were released under this name.
Montblanc Pen
In 1913 one of the most renowned pens was released, what collectors refer to as the "snowflake". The Montblanc star come to be a brand hero, and was one of the pens to launch the enterprise into infamy.
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Unfortunately, problems arose swiftly for the company. One of its founders, August Eberstein fled to the Usa to dodge authorities for stealing from the companies coffers. But this didn't stop the success of the company.
The small enterprise originally started in Hamburg, Germany soon expanded. In 1934, following the wild success of their Mont Blanc pen, they changed their name to Montblanc-Simplo. In 1977 Dunhill bought out Montblanc. They made a bold moved and stopped gift lower priced pens while simultaneously using the brand on a wider range of luxury products instead.
Right now, Montblanc is a part of the Richemont group. Fellow companies you've probably heard of: Van Cleef, Cartier, and other luxury brands. Montblanc is the traditional builder behind all Cartier pens as well.
Montblanc is well known for its celebrity endorsements, which includes the likes of Johnny Depp, Nicholas Cage, and Julianne Moore.
With this big focus on marketing from Montblanc, there has been some backlash among collectors, however. Modern polls show that many collectors feel Montblanc has come to be too marketing oriented, and the overall ability of the brand has diminished. Only 5% of collectors felt that the brand indeed improved quality, while a mere 19% felt that they had maintained it.
The advent years I expect Montblanc will have a challenge on their hands of pleasing their assembler base while still thoughprovoking to the overall profitability of the company.
Over the years Montblanc has released small edition masterpieces which have made pen collectors worldwide go crazy. A few of the most renowned editions you can find include the 100 Year Anniversary Boheme Collection, Greta Garbo special Edition, and Virginia Woolf small Edition.
The History of Mont Blanc Pens
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